{"id":69,"date":"2018-07-17T13:49:24","date_gmt":"2018-07-17T10:49:24","guid":{"rendered":"https:\/\/www.byteplant.com\/blog\/?p=69"},"modified":"2024-05-14T09:42:00","modified_gmt":"2024-05-14T06:42:00","slug":"how-to-check-if-an-email-address-is-valid","status":"publish","type":"post","link":"https:\/\/www.byteplant.com\/blog\/how-to-check-if-an-email-address-is-valid\/","title":{"rendered":"How to Check if an Email Address is Valid"},"content":{"rendered":"

Email remains one of the most important methods of communication that allows your company to stay in touch with existing customers and generate new leads. Strong email marketing strategies help businesses to easily reach out to their customers and boost their sales without significant costs. Although email marketing offers endless opportunities, there are also some caveats: undeliverable email messages can have a negative impact on your marketing campaigns.<\/span><\/p>\n

Even though email validation is an uncomplicated process, and many studies have demonstrated that companies who regularly clean their email lists enjoy several key benefits, few of them are actually including email validation as one of the mandatory activities in their marketing campaigns.<\/span><\/p>\n

With over 40% of people changing their email addresses per year, businesses should consider making email validation one of their regular activities. Email validation and list cleaning has plenty of benefits:<\/div>\n

Lower your bounce rates<\/strong><\/h3>\n

By removing invalid addresses from your lists or databases, a higher percentage of your emails will be delivered. Thus, you will generate more leads and, most likely, your conversion rate will go up. Moreover, high bounce rates have a negative impact on your overall sender reputation.<\/p>\n

Protect your sender reputation<\/h3>\n

Email deliverability is directly depending on your sender reputation. In order to maintain a good sender reputation, you should avoid spam complaints, bounces and spam traps. Regularly validating your email addresses will allow you to keep your sender reputation intact.<\/p>\n

Reduced costs<\/h3>\n

By sending emails to non-existent addresses you just pay for bounces. Send emails only to valid addresses with regular email list cleaning or use a real-time email validation API to reduce your email marketing costs.<\/p>\n

Actionable campaign insights<\/h3>\n

An email sent to an invalid address is not going to be opened. In order to get accurate and actionable campaign statistics, it is therefore important to always have the addresses in your email lists verified and validated.<\/p>\n

Increased revenue<\/h3>\n

As mentioned, undeliverable emails have a negative impact on your sender reputation. In turn, this causes your emails to be marked as spam by the email service providers. Thus, maintaining a clean email list is the best approach to make sure your emails are delivered to your customer\u2019s inbox.<\/p>\n

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The Importance of Checking Email Validity<\/strong><\/h2>\n

Without the proper email address validity, businesses cannot make sure their emails are actually delivered.<\/span><\/p>\n

If you send an email and it gets marked as spam, your intended recipient might never bother to open and read your message or might not even notice your email at all. That\u2019s how you fail to reach the target client and lose on a potential sale, which will directly affect your profits.<\/span><\/p>\n

If a message fails to be sent completely, it is called email bouncing. When the message bounces back to the sender it may mean that:<\/span><\/p>\n