{"id":1737,"date":"2021-04-30T14:55:01","date_gmt":"2021-04-30T11:55:01","guid":{"rendered":"https:\/\/www.byteplant.com\/blog\/?p=1737"},"modified":"2021-06-01T08:26:52","modified_gmt":"2021-06-01T05:26:52","slug":"how-to-send-mass-email","status":"publish","type":"post","link":"https:\/\/www.byteplant.com\/blog\/how-to-send-mass-email\/","title":{"rendered":"Sending Mass Emails"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There comes a time in your marketing campaign when you need to send mass emails. Doing it the right way can help you reach the target audience and avoid blacklists and spam folders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people consider mass emails (synonymous with bulk emails) spam. However, with the right email marketing strategy, you can create high-quality messages and send them out in bulk successfully.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The outcome of your email marketing campaign often depends on how well you send bulk emails. Let\u2019s take a closer look at how to do it the right way.<\/span><\/p>\n<h2><b>What is a Mass Email?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mass email is designed to be sent to a large number of recipients. As part of an email marketing campaign, you may plan on sending mass email to different parts of your target audience, segmented by demographics, buying behavior, interaction with your website, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers use bulk emails to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Promote a product<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Make special offers to a specific segment of their target audience<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Make an announcement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hardly any of the mass emails are considered spam. If you have a substantial email list, sending messages to just one segment of the target audience may require mass emailing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While mass email marketing used to be popular in the past, it\u2019s not a common tactic today due to spam filters and precise audience segmentation. However, it can still work for your company if you follow a few simple rules.<\/span><\/p>\n<h2><b>Keep Your Email List Clean<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The key to avoiding <a href=\"\/blog\/how-to-avoid-spam-traps\/\">spam traps<\/a> and <a href=\"\/blog\/how-to-get-removed-from-email-blacklists\/\">blacklists<\/a> while sending mass emails is keeping your mailing list clean.\u00a0 Some companies still prefer to buy email lists in order to reach the biggest group of potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, besides containing invalid email addresses, these email lists are often ridden with spam traps. Spam email addresses send a signal to email providers to consider your address as a source of spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep your email list clean, you need to build it organically. Each time a potential client signs up for your newsletter or enters contact details into a web form, you have to make sure it\u2019s valid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you should check the validity of your email list regularly. People tend to change addresses, lose passwords, or abandon email accounts. To make sure you aren\u2019t sending emails into the void, it\u2019s imperative to check the list\u2019s integrity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s possible to do it manually, such checks are extremely time-consuming and not always accurate. Consider taking advantage of<\/span><a href=\"https:\/\/www.byteplant.com\/email-validator\/\"><span style=\"font-weight: 400;\"> email validation<\/span><\/a><span style=\"font-weight: 400;\"> software to get the job done quickly and accurately. Then you can send bulk emails without worrying about spam traps and blacklists.<\/span><\/p>\n<h2><b>Work on Your Domain and IP Reputation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No matter how personalized and spam-free you make your emails look, sending mass messages when you have a poor domain or IP reputation could get you into more trouble. Your domain and account reputation can suffer in case you aren\u2019t using the best practicing for sending mass emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ways to keep your domain and IP reputation in top shape:<\/span><\/p>\n<h3><b>1.<\/b> <b>Start Small<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you just start your email campaign, don\u2019t rush into sending bulk emails. Limit the number of emails. After your highly personalized and well-designed messages reach clean email addresses and the recipients open them, your IP begins to build trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you finally start sending bulk emails to your clean mailing list, the recipients\u2019 email provider won\u2019t consider it spam.<\/span><\/p>\n<h3><b>2.<\/b> <b>Send Emails Consistently<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the reasons why your sender\u2019s score and IP reputation could take a dive is erratic bulk email sending activity. If you send 100 emails per day for a week and none the next week, your actions may look suspicious.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating your email marketing plan, make sure to have an email sending schedule. Follow it closely to build a solid<\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/what-is-email-sender-reputation\/\"><span style=\"font-weight: 400;\"> sender\u2019s reputation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>3.<\/b> <b>Change Your IP<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you already have a poor IP reputation, the fastest way to rectify the situation is to change the address. However, this method can be time-consuming and nearly impossible and might not be worth your while.<\/span><\/p>\n<h3><b>4.<\/b> <b>Work on Your Domain Reputation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Since your email account is harder to change than IP, consider working on it so you can send bulk email without repercussions. Start by sending a bunch of emails to contacts you know and asking them to open the message and read it. If your emails end up in the spam folder, ask these recipients to remove them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With time, your domain reputation will improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working on your domain and IP reputation can help improve email deliverability, streamline your marketing campaign, and help with sending emails in bulk.<\/span><\/p>\n<h2><b>Make Your Emails Look Legitimate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To keep your email messages out of the spam folder, it\u2019s imperative to make them look legitimate. This is especially important when you need to send a bulk email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When mapping out your email campaign, take the time to set strict guidelines for content. Just like when writing articles for your content marketing campaign, you need to ensure the quality and validity of your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the things to keep in mind when you plan to send emails in bulk:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Avoid attachments. If you must send an attachment, make sure it\u2019s not suspicious. Ideally, you should only send attachments to recipients who already know that you are a trusted source.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Avoid spelling mistakes. Any obvious spelling mistake in your message makes it look suspicious.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Ask subscribers on your mailing lists to whitelist your address.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Always follow the<\/span><a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\"><span style=\"font-weight: 400;\"> CAN-SPAM act<\/span><\/a><span style=\"font-weight: 400;\"> guidelines to make your email messages appear legit.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Always ask permission to send an email (i.e. recipients should know that they can get an email from you).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Work on your subject line. Spammy subject lines are written in CAPS and use salesy language.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Make it easy to unsubscribe from your email list. If a person wants to unsubscribe, it means they won\u2019t bring you any profit. Just the opposite, the next time they see an email from you, they\u2019ll click the spam button.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take the time to proofread your emails. Make sure the content you use when you send bulk messages is high-quality and error-free.<\/span><\/p>\n<h2><b>How to Send Bulk Email in Gmail<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The bulk message sending procedure depends on the email service you use. If you want to send mass emails using Gmail email, you can follow these simple steps:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Create the email list for your Gmail account.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Import email list from a CSV file (keep in mind that you can only send to 2,000 addresses at once)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Compose the message (make sure to follow guidelines to improve deliverability).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Send the email or save it as a draft.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also schedule the time you want the messages to appear in your recipients\u2019 inbox. Whether you want to send an email in 24 hours or 2 weeks, the email service allows it. This can be helpful if you already know when the best time to send messages for your users is.<\/span><\/p>\n<h2><b>How to Send Bulk Messages in Outlook<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This provider makes it easy to send emails to numerous users. A simple way to do it is to follow these steps:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Write your email in Word<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 In Word, open the \u201cMailings\u201d tab<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Click \u201cStart mail merge\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Select recipients<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Choose \u201cfinish and merge\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Click \u201csend email messages\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You have several ways to add your mailing list to Outlook:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Type contacts manually<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Use an existing list (upload a CSV file from your computer)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Choose from existing Outlook contacts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember, just like Gmail and other electronic mail services, Outlook has its limits. The number of emails you can send daily is limited to 300. You need to keep this in mind when choosing a way to send messages and planning your email marketing campaigns.<\/span><\/p>\n<h2><b>Why You Shouldn\u2019t Send Mass Email Messages\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While bulk messages can help your marketing campaign, sending emails to multiple recipients has its downsides. Here are a few reasons why you may want to consider a more personal approach:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 You shouldn\u2019t send bulk messages if you don\u2019t have experience doing it. This could lead to blacklists, poor sender\u2019s score, damaged reputation, and much more.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 It\u2019s hard to make mass emails personal, so such messages don\u2019t always benefit your marketing campaign.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Many email service providers automatically block mass messages from Gmail and Outlook.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Your email service provider may not handle the volume of messages you are planning to send. Make sure to check this in advance.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mass emailing requires a carefully organized and a well-thought-out campaign. If you haven\u2019t done this, consider avoiding this tactic.<\/span><\/p>\n<h2><b>The Takeaway<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When planning your email campaign, mass emails may seem like a great way to reach a large target audience. However, this strategy can only work if you know how to send these emails. The process may be tricky. One mistake could cost you your IP reputation and result in other unfortunate consequences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before designing a mass mailing campaign, go over the best practices to learn how to do it carefully and achieve your marketing goals.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There comes a time in your marketing campaign when you need to send mass emails. Doing it the right way can help you reach the target audience and avoid blacklists and spam folders. Many people consider mass emails (synonymous with bulk emails) spam. However, with the right email marketing strategy, you can create high-quality messages [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts\/1737"}],"collection":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/comments?post=1737"}],"version-history":[{"count":3,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts\/1737\/revisions"}],"predecessor-version":[{"id":1749,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts\/1737\/revisions\/1749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/media\/1738"}],"wp:attachment":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/media?parent=1737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/categories?post=1737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/tags?post=1737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}