{"id":1670,"date":"2020-11-23T12:42:12","date_gmt":"2020-11-23T09:42:12","guid":{"rendered":"https:\/\/www.byteplant.com\/blog\/?p=1670"},"modified":"2020-11-23T12:42:12","modified_gmt":"2020-11-23T09:42:12","slug":"10-types-of-emails-to-send-to-your-customers","status":"publish","type":"post","link":"https:\/\/www.byteplant.com\/blog\/10-types-of-emails-to-send-to-your-customers\/","title":{"rendered":"10 Types of Emails to Send to Your Customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Email is one of the most important communication channels between businesses and customers. From marketing and retention to notification and sign-ups, the right approach to this tool can have an impressive ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies limit themselves to sending promotional emails, forgetting about many other ways to maximize their profits through this channel. By knowing which emails to send to your subscribers, you can improve the bottom line tremendously while increasing customer satisfaction at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a closer look at 10 types of emails to include in your next email marketing and retention campaign.<\/span><\/p>\n<h2><b>1.<\/b> <b>Transactional Emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A<\/span><a href=\"https:\/\/www.byteplant.com\/blog\/transactional-email\/\"><span style=\"font-weight: 400;\"> transactional email<\/span><\/a><span style=\"font-weight: 400;\"> is part of your email marketing automation efforts. These emails are generated automatically when a client takes a certain action. For example, when they sign up for your services or buy a product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These relationship nurturing emails are a big part of improving the company-client relationship. They show that you care for the client\u2019s needs and help them go down the marketing and sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Transactional emails are also called triggered or notification emails because they are triggered by the client\u2019s actions. They recover abandoned carts, reactivate inactive users, congratulate clients on birthdays, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing transactional emails into your marketing efforts, you are taking part of the burden off your team\u2019s shoulders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today customers expect to receive emails when they take action:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Sign up \u2013 get an email<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Buy something \u2013 get an email<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Christmas time \u2013 get an email<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Welcome email<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Announcement email<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Abandoned cart email<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Newsletter email<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Notification emails<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Confirmation emails<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Survey email<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Product announcement emails<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Request email<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Failure to send a transactional email timely could make the customer wary of your offer.<\/span><\/p>\n<h2><b>2.<\/b> <b>Abandoned Cart Emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cart abandonment emails are transactional emails that deserve special attention. Regardless of your lead nurturing efforts, only about<\/span><a href=\"https:\/\/www.inc.com\/reshu-rathi\/5-mistakes-most-e-commerce-marketers-make-but-you-dont-have-to.html\"><span style=\"font-weight: 400;\"> 2% of customers<\/span><\/a><span style=\"font-weight: 400;\"> end up buying a product when visiting your website for the first time. The rest get distracted, don\u2019t find what they were looking for, don\u2019t like your website\u2019s design, are surprised by the shipping fees, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abandoned cart emails are designed to bring the customer back to complete a purchase. About<\/span><a href=\"https:\/\/woocommerce.com\/posts\/most-important-automate-follow-up-emails\/\"><span style=\"font-weight: 400;\"> 46% of people open these emails<\/span><\/a><span style=\"font-weight: 400;\">, thus increasing your chances of driving a sale through tremendously. When designing these emails, it\u2019s important to follow best practices:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Timing is important \u2013 about an hour after the abandonment.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Send a series of emails \u2013 if the client doesn\u2019t react, send one or two more emails 24 and 48 hours later.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Include the abandonment product \u2013 customers may not remember which products they left in the cart.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Add a bold CTA button \u2013 a call to action is an integral part of a successful email.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 Work on subject lines and content \u2013 a compelling subject line and interesting content are the key to high cart abandonment email open rates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A smart approach to cart abandonment messages can help re-engage your audience and finalize sales.<\/span><\/p>\n<h2><b>3.<\/b> <b>Promotional Emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing emails come in all shapes and sizes. One of the common types is a promotional email. You can use such emails for lead nurturing purposes. They vary from a new product or service email to special offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These emails are an excellent way to recover an inactive client or to appeal to a new subscriber. They usually don\u2019t need to have an extremely efficient special offer. A discount or a free shipping proposal can do wonders for your marketing campaign and conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to promotional emails is timing. Sending too many emails could annoy the recipient. By not sending enough, you risk losing a client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content of promotional emails should create emotion and leave the customers curious about your offer. Use colors, graphics or music to grab the attention of an email subscriber.<\/span><\/p>\n<h2><b>4.<\/b> <b>Seasonal Emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The success of your marketing strategy depends on how well you anticipate the needs of your email subscribers. A holiday email marketing campaign should include different types of emails aimed at bringing the customer to your doorstep.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Holiday shopping creates an excellent opportunity to improve your company\u2019s profitability. You have to design a series of emails to plant the right ideas in the heads of your subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content of your holiday emails must be tweaked to sound urgent and capitalize on FOMO (Fear of Missing Out). Provide your customers with valuable content to help them choose the right products so they are ready to make a purchase by the time holidays arrive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s imperative to consider all holidays during the season, not just Christmas, Thanksgiving, and New Year. Study your target audience via social media to learn which holidays they celebrate. If you aren\u2019t sure whether the subscribers celebrate Christmas or Hanukkah, one of the best ways to go is to send a generalized \u201choliday\u201d email.<\/span><\/p>\n<p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> Before starting your holiday email marketing campaign, make sure you employ<\/span><a href=\"https:\/\/www.byteplant.com\/email-validator\/\"><span style=\"font-weight: 400;\"> email validation<\/span><\/a><span style=\"font-weight: 400;\">. Without a clean email list, your efforts could have a low ROI.<\/span><\/p>\n<h2><b>5.<\/b> <b>Lead Nurturing Emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most important types of emails are created with the purpose of nurturing leads. Lead nurturing marketing efforts are essential to maximizing the number of your clients and building your email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lead nurturing email campaign can be automated. However, it\u2019s important to personalize all of your messages to make sure email subscribers are happy with your content. Nurturing emails are a great way to push potential clients down the sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To customize your lead nurturing emails, it\u2019s essential to segment your customer lists and research user behavior. You need to adjust your email campaign depending on the target audience\u2019s preferences, demographics, location, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For big customers, you may want to design email content manually to maximize your chances of driving the conversion through.<\/span><\/p>\n<h2><b>6.<\/b> <b>Follow-Up Emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the important types of email is a post-purchase message. While it\u2019s not a marketing email, any email marketer will tell you about its utter importance. Post-purchase email allows you to maintain a good relationship with your client. Since 80% of profits tend to come from 20% of your existing customers, such work is integral to your success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple follow-up can go a long way toward making a customer feel a part of the family. A satisfied user is likely to come back for more. But only if you show them how welcome they are by sending something special to their inbox.<\/span><\/p>\n<h2><b>7.<\/b> <b>Re-Engagement Emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another important email type is re-engagement messages. No matter how much of a fan a customer is, a year after the purchase they may forget about your brand entirely. It\u2019s possible that you have hundreds of addresses on your email list, waiting for your attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Re-engagement campaigns bring back users, who have interacted with your brand in the past but stopped buying. You need to send emails with appealing offers to help them become interested in your products once again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A re-engagement campaign can also tell you which email addresses to remove from your list. If a customer doesn\u2019t react to your re-engagement and confirmation emails or visit your website for several months, they don\u2019t belong on the list you use for your email marketing.<\/span><\/p>\n<h2><b>8.<\/b> <b>Content Emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These types of emails are announcement messages. They tell the customer about the new content you are offering &#8211; a blog post, a whitepaper, or an e-book &#8211; customers love this type of freebies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating high-quality content and sending it to users on your email list, you don\u2019t just remind them about your brand. Such content can help position you as an industry leader and turn customers into brand ambassadors. The latter is possible if the content is shareable and you add social media sharing options to your message.<\/span><\/p>\n<h2><b>9.<\/b> <b>Product Update Emails<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another kind of marketing email that you should be considering is product updates. Unlike special offer emails, they are less urgent and contain content, which can be highly valuable to the user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By sending one email a month with product updates, you can remind your existing customers about your offer. Updates may include important information about new ways to use the product or additional exciting features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could send such emails to clients who have abandoned these products in the cart. Perhaps an update could help them change their mind.<\/span><\/p>\n<h2><b>10. Newsletters<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Newsletters are an integral part of your marketing campaign. In this type of email, you can include important information about your brand, company updates, new content, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a newsletter isn\u2019t a special offer email, it can contain information about discounts as well and include a CTA.<\/span><\/p>\n<h2><b>The Takeaway<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To streamline your marketing, retention, and sales campaigns, you need to send different types of emails to all subscribers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of the above email types can help you establish trustworthy and efficient relationships with your customers while turning them into your brand ambassadors.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email is one of the most important communication channels between businesses and customers. From marketing and retention to notification and sign-ups, the right approach to this tool can have an impressive ROI. Many companies limit themselves to sending promotional emails, forgetting about many other ways to maximize their profits through this channel. By knowing which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts\/1670"}],"collection":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/comments?post=1670"}],"version-history":[{"count":2,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts\/1670\/revisions"}],"predecessor-version":[{"id":1673,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts\/1670\/revisions\/1673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/media\/1672"}],"wp:attachment":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/media?parent=1670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/categories?post=1670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/tags?post=1670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}