{"id":1631,"date":"2020-05-12T16:01:34","date_gmt":"2020-05-12T13:01:34","guid":{"rendered":"https:\/\/www.byteplant.com\/blog\/?p=1631"},"modified":"2020-05-12T16:01:34","modified_gmt":"2020-05-12T13:01:34","slug":"email-communication-during-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.byteplant.com\/blog\/email-communication-during-the-pandemic\/","title":{"rendered":"Email Communication During the Pandemic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As the COVID-19 pandemic is changing the way the entire world works, companies are adjusting their communication strategies. When it comes to emails, you need to take a serious approach to changing some of the tactics and taking advantage of COVID email marketing tips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at little closer at which elements of email strategy during the COVID-19 epidemic should be adjusted.<\/span><\/p>\n<h2><strong>Sending a COVID-19 Email<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Do you need to send a<\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2020\/03\/best-covid-19-email-examples-to-guide-your-changing-business-plan\/\"> <span style=\"font-weight: 400;\">special email<\/span><\/a><span style=\"font-weight: 400;\"> related to the pandemic? Even if your business isn\u2019t affected by the current situation, it may be a good idea to send an email anyway. People all over the world are suffering the consequences of the virus. Your clients may need your support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pandemic is impossible to ignore. However, sending an email shouldn\u2019t contribute to the panic. Just the opposite, the message should be aimed at calming and reassuring the receivers. Ideally, the email should contain useful information for your customers.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Updates about your business.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Information about buying products or using your services remotely.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Resources to take advantage of during the pandemic.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Information about staying safe in your stores of facilities.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your company has to take a break during the pandemic, don\u2019t disappear from your client\u2019s radar. Send a COVID-19 email saying that you are sorry for the unexpected interruption and communicate your plans for future operations.\u00a0\u00a0<\/span><\/p>\n<h2><strong>Capitalize on Clarity in Your Email<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One of the worst side effects of this pandemic is large amounts of unnecessary and fake information attacking consumers from all angles. Many people already adapted to this barrage of poor-quality data and started ignoring everything that looks like another panic-driver.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why your email must look more legitimate than ever. Try to avoid changing your sender name and using capital letters in the subject line. Be clear and focused on the theme of your message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep it simple:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Changes due to COVID-19<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Our reaction o COVID-19<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">What we are doing about Coronavirus<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">What to expect from us during Coronavirus<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Try to keep any promotional efforts out of your COVID-19 email.<\/span><\/p>\n<h2><strong>Adjust Your Brand Voice<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">During these trying times, being overly happy and chirpy may not be the right choice. Since many of your clients are likely to suffer financial issues or health problems, you need to adapt your voice to their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t try to be overly optimistic or pessimistic in your emails. Since there isn\u2019t enough information about the pandemic prospects, you don\u2019t want to turn out wrong. Don\u2019t make forecasts. Simply stick to the facts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While happiness and chirpiness may not be a good way to go, gravity is also out of the question. Try to keep your emails neutral and fact-focused. The tone should be calm and objective. Avoid any statements that may contain anything related to the panic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your recipients will note the change in your brand voice and understand the reasons behind it.<\/span><\/p>\n<h2><strong>Share What You Are Doing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Many large<\/span><a href=\"https:\/\/www.weforum.org\/agenda\/2020\/03\/big-business-joining-fight-against-coronavirus\/\"> <span style=\"font-weight: 400;\">companies are joining forces to fight against the pandemic<\/span><\/a><span style=\"font-weight: 400;\">. Even if you aren\u2019t planning to donate large amounts to research or buy thousands of medical masks for hospitals, you are likely to be doing something on the local level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share what your company is doing to fight against the virus. Even if it\u2019s just such local measures as cleaning the office and facilities, setting special hours for visitors over 65, and providing sanitizers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include your actions in your COVID-19 email and keep sharing them in other messages whenever applicable.<\/span><\/p>\n<h2><strong>Email Marketing During Coronavirus<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing during a crisis requires a special strategy. You need to rethink the following components:<\/span><\/p>\n<h3><strong>1. Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Review the content you are about to use in an email with the pandemic in mind. Can this information be interesting to the client?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While everyone is stuck at home, content is a powerful weapon. However, if you manage to offend or upset the recipient by talking about making large investments or traveling abroad, your email is likely to end up in the trash folder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create useful COVID-19 related content that can benefit your clients. Keep it related to your products and services even if you are forced to stop operations for the time being.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t focus your content on any one product. During the crisis, it\u2019s possible to end up being out of stock.<\/span><\/p>\n<h3><b>2.<\/b> <b>Sending Time<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The pandemic forced changes upon many consumers\u2019 schedules. Some don\u2019t spend time on the commute to work. Others are focused on numerous online conferences and meetings. Due to that, you may need to establish a new sending schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the majority of your clients are staying at home during the lockdown, you may adjust the reminders and follow-ups as well.<\/span><\/p>\n<h3><b>3.<\/b> <b>Transparency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Clear communication and operation transparency have always been on the email marketers\u2019 agenda. During the crisis, you need to put emphasis on honesty and clarity. If you are about to run out of a certain product, make sure to inform your clients about this issue in advance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t hesitate to be honest about the problems your business is experiencing during the pandemic. Always be ready to apologize for delays and offer replacement products. If you face delays, send regular email updates about the delivery progress.<\/span><\/p>\n<h2><strong>COVID Email Marketing Tips<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s review important COVID email marketing tips to use during this crisis:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Take full advantage of offers, sales, and promotions. While people are likely to be experiencing financial problems, any help could be highly appreciated.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Avoid using any images related to travels or large group gatherings.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Don\u2019t send emails unless you have something clear and specific to share.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Segment your email list before sending COVID-19 emails. Not all of your recipients may need the information.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Offer valuable educational emails to support clients during the lockdown.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Remember that all countries are affected differently. So adjust your emails based on your clients\u2019 geography.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Communicate any changes in your work related to the pandemic clearly.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Focus on offering and promoting remote services.<\/span><\/li>\n<\/ul>\n<h2><strong>Final Thoughts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The coronavirus pandemic is the time to add creativity to your email marketing campaigns. Even if your company is suffering losses, you can reap the benefits of a powerful brand awareness strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this time to adjust your email marketing tactics, <a href=\"https:\/\/www.byteplant.com\/blog\/email-list-cleaning-how-to-scrub-your-email-list\/\">cleanse your email lists<\/a>, work on clarity, and help your local communities.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the COVID-19 pandemic is changing the way the entire world works, companies are adjusting their communication strategies. When it comes to emails, you need to take a serious approach to changing some of the tactics and taking advantage of COVID email marketing tips. Let\u2019s look at little closer at which elements of email strategy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts\/1631"}],"collection":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/comments?post=1631"}],"version-history":[{"count":3,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts\/1631\/revisions"}],"predecessor-version":[{"id":1635,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/posts\/1631\/revisions\/1635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/media\/1632"}],"wp:attachment":[{"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/media?parent=1631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/categories?post=1631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.byteplant.com\/blog\/wp-json\/wp\/v2\/tags?post=1631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}